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What can Nativ do?

Find the right interface, the file you’ll get back, and the decisions that stay with your team.

Nativ is a cultural-localisation platform for adapting copy, creative assets and media with workspace brand context. Its dashboard, creative plugins and developer tools expose different workflows. A file accepted in one interface is not automatically supported by every other interface.

Which Nativ interface should I use?

InterfaceUse it forAccess and boundary
DashboardUpload files, review work and configure workspace knowledge and content integrations.Sign in to your Nativ account. Access depends on your workspace role and plan.
Creative pluginsLocalise selected content inside After Effects, InDesign, Photoshop, Figma or Adobe Express.Use the published installation or add-on for that host. The directory separately labels early-access and review-stage products.
Full MCP server51 tools for text, images, audio, subtitles, memory and workspace settings.Local stdio or hosted /mcp, using your Nativ API key. Write and delete tools require deliberate permission in your agent workflow.
ChatGPT connectionsThe published Nativ plugin supports campaign copy, brand context, memory and creative image review. The custom GPT remains a separate text entry point.Install Nativ for ChatGPT from the public plugin directory. The focused service exposes seven tools, rather than the full MCP catalogue.
SDKs, REST and JSON toolsBuild your own plugin, internal application or agent connector.Use a server-side API key. SDK methods, REST multipart uploads and JSON-tool URL inputs are separate contracts.

For exact MCP operations and examples, use the MCP workflow reference. For Python and TypeScript setup, start with Build with Nativ.

What files and outputs can I work with?

Choose the deliverable first. Translating editable source text and replacing lettering in a flattened image produce different kinds of output. The examples below describe specific paths, rather than universal format support.

Input and routeResult to reviewImportant boundary
Text and related strings
SDK, REST or MCP
Translated wording; optional backtranslation, rationale and memory-match information where returned.A batch returns text results, not an automatically rebuilt Figma file or Office document. Keep your own source IDs and validate structure.
Native design text
Creative plugins
Localised text in the host design. After Effects provides a duplicated composition workflow.Review font coverage, emphasis, line breaks, overflow and neighbouring objects in the host. See the Figma, InDesign, Photoshop and After Effects guides.
Layered PSD/PSB and Office files
Dashboard Automation
File-localisation workflows for PSD/PSB, PPTX, DOCX and Excel workbooks. PowerPoint can return a reviewed, editable PPTX.Coverage follows each format’s supported text elements. Text baked into artwork is a separate image task. Use the PowerPoint exercise to inspect grouped text, tables and notes; do not assume pixel-perfect output for every document.
PNG, JPEG or WebP artwork
Image tools or supported creative plugin
Extracted wording, then a candidate image using reviewed replacement pairs.The rendered image is raster content; it does not recover the original editable type layers. Inspect non-text details too. See the flat-image workflow.
Audio or video speech
Audio SDK/MCP workflow
Transcript and speaker segments, reviewed translated script, then generated audio or a remuxed video where supported.Voice and language availability vary. Dubbing does not itself translate text visible in the picture. See the audio/video boundary.
SRT or ITT subtitles
Subtitle tools or dashboard
Localised cues, saved review edits, subtitle export or a QC workbook.In-memory and saved-file paths differ. Regenerate a saved export after edits. WebVTT conversion is a separate delivery step; see saved subtitle review.

The Automation file picker also accepts formats beyond this summary. Consult the current upload screen and API reference for the exact operation you plan to use. Acceptance alone does not establish which elements or application-specific features survive a round trip.

How do glossary, brand voice and translation memory apply?

Brand voice and style guides
Workspace guidance gives translation requests shared tone and style context. Through full MCP, use get_brand_voice, get_style_guides or get_combined_prompt to inspect the available guidance.
Translation memory
Source–target pairs provide reusable wording and provenance. A retrieved match is evidence to inspect, not automatic approval for a new context. Use search_translation_memory before generating, and save approved wording deliberately.
Request context
A brief explains the audience, placement and job of this specific copy. For example, distinguish a button label from a paragraph even if both contain the same word.
Glossary
Supply terminology in the field supported by the operation. Full MCP translate accepts inline CSV through glossary; translate_batch does not expose that parameter. A CSV uploaded to one plugin is not evidence it is attached to every other tool.

There is no universal precedence contract here that promises a glossary always overrides every memory match or style instruction. Remove conflicting guidance and verify a small request with the actual operation. The glossary guide includes a scoped CSV example. Updating workspace memory or guidance is distinct from training model weights.

Does dubbing also translate the visible design?

The audio workflow transcribes speech, translates the script and generates a target-language performance. Background-music handling, speaker voices and timing options belong to that workflow. Remuxing places audio with video; it does not by itself replace visible words, logos or artwork.

For editable motion graphics, use the published After Effects plugin and review supported text, image and soundtrack layers in the composition. The broader Nativ Video product has its own early-access scope. For silent on-screen copy, author the timed source rather than asking speech recognition to find words that were never spoken.

Check get_audio_capabilities for account processing limits and list_voices for available voices in the target language. A language configured for text does not guarantee an available voice. Cloning a voice requires ownership or speaker permission and the relevant consent/verification steps.

Are results automatically approved or published?

A successful generation returns a proposal. Applying it to a design, approving its wording, saving it in translation memory and publishing the finished asset are separate actions. Your custom application must implement the review gate it needs; an API response is not a universal approval lock.

Some connectors have a specific handoff: the WordPress workflow creates translated drafts, while Airtable has a reviewed writeback. The focused ChatGPT MCP tool requires explicit approval before saving exact wording to memory. Those controls should not be generalised to every external API client or automation.

Backtranslation and rationale can help investigate a result. They do not replace a target-language reviewer, prove cultural appropriateness or certify accessibility. Review the final design, file or playback experience as well as the words.

What limits and troubleshooting should I check?

Limits belong to the interface and account. The dashboard picker currently caps PPTX at 100 MiB, DOCX at 50 MiB and Excel workbooks at 25 MiB. These are selection checks, not promises of processing capacity. Hosted MCP has a separate 100 MiB media-download limit; local paths do not bypass backend or account limits.

Hosted tools need an accessible HTTPS media URL, including an unexpired signed URL. A local filesystem path, private-network URL or private chat attachment is not equivalent. Generated hosted artifact links expire after one hour; download approved results to your intended storage. See media inputs and downloads.

  • Authentication: distinguish API-key, OAuth and host-plugin sign-in. A reachable server is not an authenticated workspace.
  • Credits and duration: check current workspace usage and account capabilities before generation. No fixed per-call price or unlimited processing is implied.
  • Failed or partial work: inspect the error and completed outputs before retrying. Do not invent missing results or assume retrying a generation is free.
  • Fonts or layout: review inside the destination application. A character limit is not a rendered-width guarantee.

Use the MCP troubleshooting reference and connection diagnostic. For a production support or security commitment, consult Support, Security and Trust and your agreement rather than inferring an SLA from a feature page.