Glossary
In-context localisation
In-context localisation adapts text inside the real design, UI, or page layout. Reviewers see space constraints, neighbouring elements, and visual hierarchy, which catches truncated CTAs, broken bubbles, and tone mistakes that spreadsheet workflows miss.
Why it matters
String-only workflows create expensive redesign loops. In-context localisation speeds QA for Figma, PSD, comics, and apps. Nativ returns layout-aware outputs and supports plugins so teams review work where it will actually ship.
Why marketing needs context
Hero claims live next to product shots. Comic dialogue lives in bubbles. Ad CTAs live in fixed-width frames. Context is quality control, not a nice-to-have.
Related terms
Localise with brand voice intact
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