Glossary
In-context localisation
In-context localisation adapts text inside the real design, UI, or page layout. Reviewers see space constraints, neighbouring elements, and visual hierarchy, which catches truncated CTAs, broken bubbles, and tone mistakes that spreadsheet workflows miss.
Why it matters
String-only workflows can create additional redesign loops. In-context localisation supports QA for Figma, PSD, comics and apps. Nativ supports layout-aware workflows and available design-tool integrations so teams can review work in context.
Why marketing needs context
Hero claims live next to product shots. Comic dialogue lives in bubbles. Ad CTAs live in fixed-width frames. Context is quality control, not a nice-to-have.
Related terms
Localise with brand voice intact
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