Glossary
Creative localisation
Creative localisation adapts designed marketing assets for new markets: ads, product pages, presentations, comics, and in-game text. The goal is editable, review-ready files with appropriate language, cultural fit and intact layout, not only a spreadsheet of strings.
Why it matters
Design teams can lose time when localisation breaks layers, fonts or speech bubbles. Creative localisation can return editable outputs, such as PSDs, for review and refinement. Nativ supports this workflow for beauty, publishing, gaming and performance-marketing teams.
Creative localisation platform
A creative localisation platform treats the designed file as the unit of work. It supports in-context review, returns editable outputs, and connects to Figma, Canva, Slack, and APIs so content ops is not a side channel.
This is the gap between linguistic completeness and launch readiness. Strings can be “done” while design is still blocked.
Related workflows
Related workflows include multilingual creative automation and ad localisation at scale, particularly when teams are adapting campaign creative rather than product UI strings.