Glossary
Brand voice localisation
Brand voice localisation is the discipline of preserving a brand’s personality, formality, and verbal identity across languages. It uses style guides, approved examples, and do-not-translate rules so every market sounds like the same company, not a generic translator.
Why it matters
Inconsistent voice makes global brands feel fragmented. Localisation that ignores voice creates support tickets, legal risk, and weak campaigns. Nativ encodes brand voice into the localisation engine so PSD, Office, and API workflows share one source of truth.
Brand voice localisation platform
A brand voice localisation platform applies the same voice rules across plugins, batch jobs, and APIs. If Figma, PSD batch, and REST each invent tone, you do not have a platform. You have three dialects.
Pair voice with translation memory so personality and terminology stay stable together. Voice without TM drifts on claims. TM without voice produces consistent blandness.
What to encode first
Formality, humour boundaries, banned phrases, locked names, and two audience modes (for example consumer vs retailer). Five on-brand and five off-brand examples beat a binder nobody reads.
Related terms
Localise with brand voice intact
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