About Sacheu

Sacheu Beauty is a fast-growing US-based cosmetics brand known for bold, playful product names and viral campaigns on TikTok Shop and Amazon. As the brand expanded into France, Germany, Italy, and Spain, its team needed to localize more than 500 high-impact creative assets - including product detail pages (PDPs), A+ content, and storefront imagery - without compromising tone, style, or speed.

Challenges before using Nativ

Sacheu’s design team, led by Yuan Ding and overseen by COO Lucinda Holland, faced three major hurdles:

Why Sacheu chose Nativ

Sacheu evaluated several options and chose Nativ for its ability to combine AI-powered translation with end-to-end visual consistency inside Photoshop files:

• Automated PSD Localization: Bulk upload PSD/PSB files to Nativ’s dashboard and receive localized files in French, German, Spanish, and Italian within 48-72 hours.
• Brand Voice Model: Custom-trained on Sacheu’s guidelines, competitor references, and tone preferences to replicate playful but polished copy.
• Proprietary Term Handling: Automated skipping of brand names, shade names, and trademarked terms while translating the rest of the sentence correctly.
• Human-in-the-Loop Option: Extra layer of visual QA to ensure fonts, line breaks, and boxes fit perfectly in each language.
• 24-Hour Slack Support: Direct channel with Nativ’s founders, enabling instant answers on edge cases (“Should we localize ‘Line & Shine’?”) and rapid fixes (file size limits raised from 500MB to 2GB on request).

Implementation & adoption

Pilot & Pricing: Nativ localized five artboards in German under both Option 1 (AI only) and Option 2 (AI + full visual adjustments) so Sacheu could compare side-by-side. After reviewing results, Sacheu chose Option 2 at $2 per artboard for full end-to-end handling

Onboarding: Within a week, Nativ had Sacheu’s entire team - Yuan, Hayley Ng, and Dominique de Guzman-set up on the dashboard. Files could be uploaded and tracked per SKU, with localized versions ready in the “Recent Files” section.

Workflow:

• Lip Liner SKUs localized across all four languages first.
• Subsequent SKUs (Eyeshadow, Cheek, Contour, Liquid Glow, Lip Elixir) processed in batches of 5-6 PSD files.
• Nativ flagged typos (“Deep Ccool”) and proposed copy tweaks (“How to Use” -> “Instrucciones”) proactively.
• Fonts like OPTIVenus were requested and installed to prevent mismatches.

Support & Speed: Nativ guaranteed blazing fast turnaround for up to 50 artboard-x-language per batch. In practice, many batches were delivered in under 24 hours, prompting delighted reactions in Slack

Results

By partnering with Nativ, Sacheu was able to:

• Unlock Four New Markets Simultaneously: Launch TikTok Shop and Amazon PDPs in Germany, France, Italy, and Spain without adding headcount.
• Accelerate Production: Reduced PSD localization from hours of manual copy-paste to a 48-hour SLA (often faster), keeping launch timelines on track.
• Preserve Brand Voice & Style: Automated exclusion of proprietary names plus human QA ensured playful copy and fonts carried over flawlessly.
• Proactive Quality Control: Nativ flagged layout, font, and spelling issues before publishing, reducing internal review cycles.
• Seamless Team Collaboration: Slack channel and dashboard access for multiple designers created a transparent, on-demand workflow.

Key takeaways

Looking ahead

With PDPs now localized, Sacheu plans to leverage Nativ for A+ content and Amazon storefront assets in the coming months. The team is also exploring Nativ’s Photoshop plugin for self-serve translation directly inside Adobe Creative Cloud.

About Nativ

Nativ is an AI-powered localization and culturalization platform built for marketing and creative teams. It automates translation and formatting of PSDs, videos, and other assets into multiple languages while preserving brand voice, design integrity, and cultural fit.